Moviegoers May Not Return After Pandemic

Moviegoers May Not Return After Pandemic, Survey Finds

Streaming Services and Gaming See Big Uptick. The movie theater industry has work to do if it wants to lure people back post-pandemic. Many consumers say they are unlikely to return to movie theaters. Instead, they have flocked to home video streaming services and video games. These are the conclusions of a new Colling Media Snapshot Survey. The Colling Media Snapshot Survey was conducted on October 19-20, 2020, and canvassed 550 adults 18+ from throughout the United States. The study’s purpose was to determine to what extent the pandemic has changed attitudes and behaviors about patronizing movie theaters, subscribing to … Read more